Post by account_disabled on Jan 4, 2024 14:53:08 GMT 5.5
Musinsa is Korea’s No. 1 online fashion platform with 7 million members. How was it possible for something that started as a high school student shoe community to become a unicorn company in the fashion industry, where trends and competition are fierce? How do you know what consumers want when operating a specific product or service? How was Musinsa able to understand the needs of consumers and attract them? The answer lies in market research and marketing. In this article, we will learn about the importance and methods of market research along with the case of Musinsa. 1. Meaning and necessity of market research Market research is a systematic data collection process undertaken to gain better knowledge about market consumers and help businesses make better decisions.
By researching competitors and substitutes, you can improve or differentiate your product or service. By identifying customer needs through consumer research and launching customer-centered products, you can predict require Special Data gain an edge in predictive competition. Especially in the fashion industry, where trends change frequently, small and new brands continue to emerge. In particular, in the past, the main goal of the fashion industry was to enter department stores as there were not many spaces for brands to display themselves. Musinsa focused on consumers and analyzed the patterns of the MZ consumer group, which is the main consumer. Through this, consumers learned that it is more important to explore a style that suits their unique style and values than whether or not to enter a department store.
Musinsa style recommendation Musinsa style recommendation Musinsa also understands the needs of these target consumers and focuses on the style that customers want by collecting and analyzing various customer information, such as coordination that is good to wear together regardless of the brand, reviews of consumers who purchased the product, and size based on previous purchase records. Information has been provided. This solved the hurdles that consumers may have when purchasing a brand they have never seen before. This allowed various fashion brands to communicate their brand value, increase customer satisfaction, and grow by conveying the brand value of being a platform for people who are more interested in fashion than price. Listening Mind: Pathfinder Search Results Listening Mind: Pathfinder Search Results In fact, when we looked at the path before and after the 'Musinsa' keyword through Listening Mind 's Pathfinder, most of the keywords were connected to terms related to brand names, coordination, and fashion.
By researching competitors and substitutes, you can improve or differentiate your product or service. By identifying customer needs through consumer research and launching customer-centered products, you can predict require Special Data gain an edge in predictive competition. Especially in the fashion industry, where trends change frequently, small and new brands continue to emerge. In particular, in the past, the main goal of the fashion industry was to enter department stores as there were not many spaces for brands to display themselves. Musinsa focused on consumers and analyzed the patterns of the MZ consumer group, which is the main consumer. Through this, consumers learned that it is more important to explore a style that suits their unique style and values than whether or not to enter a department store.
Musinsa style recommendation Musinsa style recommendation Musinsa also understands the needs of these target consumers and focuses on the style that customers want by collecting and analyzing various customer information, such as coordination that is good to wear together regardless of the brand, reviews of consumers who purchased the product, and size based on previous purchase records. Information has been provided. This solved the hurdles that consumers may have when purchasing a brand they have never seen before. This allowed various fashion brands to communicate their brand value, increase customer satisfaction, and grow by conveying the brand value of being a platform for people who are more interested in fashion than price. Listening Mind: Pathfinder Search Results Listening Mind: Pathfinder Search Results In fact, when we looked at the path before and after the 'Musinsa' keyword through Listening Mind 's Pathfinder, most of the keywords were connected to terms related to brand names, coordination, and fashion.