Benefits of Having a Digital Marketing

Strategy for 2024 ArticlesDigital StrategyDigital Management and Leadership Written by Will Francis Digital marketing offers enormous opportunities for businesses to expand their reach and target the right audience at the right time, especially using advanced technologies such as artificial intelligence (AI). But with a lot of opportunity comes a lot to consider as your audience has multiple touchpoints to discover and communicate with your brand. That’s why it’s essential to have a strategic digital marketing plan that’s aligned with your business plan in 2024. It’s about being clever with your budget, being effective in using your resources (human and otherwise), and knowing as much about your audience (future and existing) as possible.



It’s not enough to just use ChatGPT to figure out new blog posts, now is the time to immerse yourself in the opportunities offered by AI. WhatsApp Number If you’re reading this and think you don't need a digital marketing plan or the plan you used in 2023 will be enough, you could lose out to brands that are busy planning right now. Do you still need convincing? Here are 5 key benefits of having a digital plan to steer your marketing activities in 2024. Improve efficiency Gain insights Boost productivity Know your audience Increase





ROI 1. Improve efficiency If you look at any company - big or small - there will be areas that need improvement in terms of efficiency. Maybe you have multiple tools in place to track data across departments when an integrated system would allow everyone to access the same data in a few clicks. Or perhaps you’ve not optimized your paid media campaigns because nobody on the marketing team has been given responsibility for the budget or task. When you plan for your marketing activities, you have the time to audit what’s gone before. You can gather reports and talk to team members to discover what’s worked well and what’s creating barriers.