Post by tonnyww on Jan 21, 2024 15:53:02 GMT 5.5
ctually supposed to sleep in a dumpster, but imagine the effect of this feeling of closure you could get of sleeping in a plush hotel bed after sending them to the figurative dumps 😈 Jokes aside, the idea was quite therapeutic. Tips for Valentine’s Day marketing We’ve discussed the marketing ideas for different customer audiences, and now it’s time for final recommendations. No matter the campaign you’re preparing, these tips are universal and will work great either way. Pay special attention to shipping 41% of consumers in the U.S. planned to shop for Valentine’s gifts online. That means that shipping and delivery
information is essential for your customers. In all marketing materials, clearly indicate when is the last day to order before the occasion. Help out the late-time shoppers There are always people who remember about gifts right in the morning of the occasion. Remind those customers about gift cards with an automated campaign or Phone Number List abandoned cart email. SACKit sent this email with the subject line “Did you forget?” the day before Valentine’s Day to target last-minute shoppers: A reminder email from SACKit Source: Milled Be inclusive Inclusive marketing becomes more and more important to consumers. It makes the brand more approachable to people of different races, religious beliefs, sexual orientations, etc. And seeing a person or a couple similar to them makes it easier for customers to connect with the brand.
Try something fun Valentine’s Day marketing can be light and joyful if your brand’s identity supports it. Memes, cheekyscommercials, and jokes can make your promotion stand out. Here’s an example from Wizz Air. The company announced its one-day discount on Instagram with a video imitating Tinder’s swipe mechanic and a little poem: screenshot of a post from Wizz Air's Instagram profile with a video imitating Tinder In conclusion Valentine’s Day is a holiday marketers should plan for and mention as soon as in their winter emails in January. Gather all relevant data about your target audience to prepare a truly relevant and effective campaign and build your Valentine’s Day marketing strategy around that. Here are some of the approaches you can try out: Gift guides Collaborations Deals and discounts Social media marketing: contests and UGC Events and offline promotions Client acknowledgment Unconventional marketing: showcasing different kinds of love or an issue, targeting singles or friends, adding some Anti-Valentine mood. Did you like this article? SelzySelzySelzySelzySelzyTouching Valentine’s Day Marketing I
information is essential for your customers. In all marketing materials, clearly indicate when is the last day to order before the occasion. Help out the late-time shoppers There are always people who remember about gifts right in the morning of the occasion. Remind those customers about gift cards with an automated campaign or Phone Number List abandoned cart email. SACKit sent this email with the subject line “Did you forget?” the day before Valentine’s Day to target last-minute shoppers: A reminder email from SACKit Source: Milled Be inclusive Inclusive marketing becomes more and more important to consumers. It makes the brand more approachable to people of different races, religious beliefs, sexual orientations, etc. And seeing a person or a couple similar to them makes it easier for customers to connect with the brand.
Try something fun Valentine’s Day marketing can be light and joyful if your brand’s identity supports it. Memes, cheekyscommercials, and jokes can make your promotion stand out. Here’s an example from Wizz Air. The company announced its one-day discount on Instagram with a video imitating Tinder’s swipe mechanic and a little poem: screenshot of a post from Wizz Air's Instagram profile with a video imitating Tinder In conclusion Valentine’s Day is a holiday marketers should plan for and mention as soon as in their winter emails in January. Gather all relevant data about your target audience to prepare a truly relevant and effective campaign and build your Valentine’s Day marketing strategy around that. Here are some of the approaches you can try out: Gift guides Collaborations Deals and discounts Social media marketing: contests and UGC Events and offline promotions Client acknowledgment Unconventional marketing: showcasing different kinds of love or an issue, targeting singles or friends, adding some Anti-Valentine mood. Did you like this article? SelzySelzySelzySelzySelzyTouching Valentine’s Day Marketing I