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Post by account_disabled on Mar 5, 2024 15:03:16 GMT 5.5
How have they changed and what are now the moments linked to winning over customers online? How can we attract customers to our site or website? We respond with the 5 fundamental moments of the Emotional Customer Journey, giving some examples of application of Neuromarketing techniques (with thanks for many of these examples to Andrea Saletti , who collected them and explained them in detail in his book Neuro Marketing,
And Cognitive Sciences for Selling on the Japan WhatsApp Number Data Web the origin). 1) Attention: The moment in which we must attract the online consumer towards us and converge his eyes and attention towards our communication. In the search SERP and in the search ads, the mode of presence and the difference between ads must be analysed . Eye tracking Adwords ads Yield percentages of Adwords ads, with or without extension, through eye tracking Above.
Is an example of an analysis carried out by TSW , where through a studio analysis with the help of Eye tracking, the yield percentages of Adwords ads were identified , with or without extension. Once this has been identified, we can use SEMrush to check how competitors behave online on the search keys involved and how they manage ads. Eye tracking techniques are used to detect heatmaps , gaze plots (i.e. in which sequence the user looked at the images) and areas of interest (i.e. how and where they stopped).
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