Post by account_disabled on Mar 7, 2024 11:12:25 GMT 5.5
B2B ecommerce is a world in which entrepreneurs and companies can take advantage of a large number of services to increase sales and take their business to levels unimaginable until a few years ago. The list of solutions for implementing a website to sell online to other companies is endless, just think of hosting with Woocommerce already installed which we have studied with an enterprise solution suitable for the development of robust sites. B2B e-commerce To then move on to more demanding solutions such as VPS , dedicated servers or cloud hosting . In reality, there are dozens of businesses SaaS (Software as a service), DaaS (Data as a service) and more. But before you start shopping you need to understand what this world is and who it is aimed at. Do you want to learn more? What is B2B ecommerce, definition Subjects What is B2B ecommerce, definition Characteristics of this sector Differences between B2B and B2C ecommerce? What does a B2B ecommerce look like? Create a shop for successful companies With this term we mean online commerce that takes place between companies, therefore business to business.
While B2C ecommerce is the set of techniques and strategies for selling to end Venezuela Phone Number customers - a private consumer who buys for himself - with the acronym B2B we mean a series of decidedly different activities. Of course, the basis is always the same: we are talking about sales on the internet . But a lot changes in the ecommerce business. First of all, we have a divergence from a strategic point of view, especially with respect to the sales process and communication with the customer. And there are also technical differences. Characteristics of this sector In the enterprise world, i.e. B2B ecommerce, we have a longer and more complex sales funnel. It is a purchasing process based on timely information , on stable relationships based on mutual convenience, on relationships between professionals who do not base the commercial relationship on emotion but on long-term analytical choices. A company that purchases supplies to produce merchandise to sell to the public has clear goals. Objectives ranging from the pursuit of quality to convenience to punctual shipping.
Especially if it aims to apply lean organization methodologies in which the pull logic (pulling what is needed when it is necessary) replaces the push one in which I collect goods and raw materials without an end or a logic. In summary, the key characteristic of B2B ecommerce is the rationality of the internet sales process. Must read: how to improve customer retention Differences between B2B and B2C ecommerce? While the world of business to business aims at rationalization - to talk to companies that have a single objective, profit - that of B2C also works on other fronts. Like, for example, emotionality and impulsive, irrational purchasing, not motivated but driven by chance and the immediate. The end customer does not always buy by evaluating costs and benefits , he does it because he wants to. Or maybe someone has touched a particular point in the psyche. Through visual and copywriting trigger points – Scarcity principle: last days to take advantage of the 30% discount – sales to the end customer can take off. And with good neuromarketing activity it manages to convince the user to make the transition.
While B2C ecommerce is the set of techniques and strategies for selling to end Venezuela Phone Number customers - a private consumer who buys for himself - with the acronym B2B we mean a series of decidedly different activities. Of course, the basis is always the same: we are talking about sales on the internet . But a lot changes in the ecommerce business. First of all, we have a divergence from a strategic point of view, especially with respect to the sales process and communication with the customer. And there are also technical differences. Characteristics of this sector In the enterprise world, i.e. B2B ecommerce, we have a longer and more complex sales funnel. It is a purchasing process based on timely information , on stable relationships based on mutual convenience, on relationships between professionals who do not base the commercial relationship on emotion but on long-term analytical choices. A company that purchases supplies to produce merchandise to sell to the public has clear goals. Objectives ranging from the pursuit of quality to convenience to punctual shipping.
Especially if it aims to apply lean organization methodologies in which the pull logic (pulling what is needed when it is necessary) replaces the push one in which I collect goods and raw materials without an end or a logic. In summary, the key characteristic of B2B ecommerce is the rationality of the internet sales process. Must read: how to improve customer retention Differences between B2B and B2C ecommerce? While the world of business to business aims at rationalization - to talk to companies that have a single objective, profit - that of B2C also works on other fronts. Like, for example, emotionality and impulsive, irrational purchasing, not motivated but driven by chance and the immediate. The end customer does not always buy by evaluating costs and benefits , he does it because he wants to. Or maybe someone has touched a particular point in the psyche. Through visual and copywriting trigger points – Scarcity principle: last days to take advantage of the 30% discount – sales to the end customer can take off. And with good neuromarketing activity it manages to convince the user to make the transition.