Post by account_disabled on Mar 13, 2024 11:23:42 GMT 5.5
Expedia and the Apulian tourism board united for "Puglia Travel Flavors", an example of tourism marketing Marketing in tourism is of fundamental importance, especially in the digital age. And this is how unique synergies can arise from the collaboration between companies and tourist bodies, capable of developing projects capable of attracting important tourist flows in certain places. In this post by Pop Up Magazine we will tell you about the partnership undertaken between Expedia and the Puglia tourism board, capable of producing Puglia Travel Flavors , a digital platform dedicated to the connection between food and tourism.
Expedia-Puglia Tourism Board together for Puglia Travel Find Your Phone Number Flavors Expedia Group Media Solutions , Expedia's in-house advertising agency, and the Puglia tourism board have launched “ Puglia Travel Flavors ,” a sub-site of Expedia that develops authentic culinary content to attract U.S. and British travelers to the region. “Puglia Travel Flavors” includes visual and video content, including a “tasting menu” quiz where users choose their desired dish and a video shows them one of Puglia's cities with its landscapes, culture and local ingredients. The platform also offers personalized travel itineraries determined by tasting menu selections and allows integration with social media and email, so users can share their itineraries. The site also includes links to social media dedicated to the region, We are in Puglia , where you can find photos, videos and information about Puglia and nearby hotels.
The campaign is supported by social media, email and display ads. Puglia travel flavors Tourism web marketing: impactful digital storytelling Expedia and the Puglia Tourism Board are embracing digital storytelling and engaging imagery to encourage bookings in the Italian region. The food-focused digital communications campaign was inspired by Expedia's internal research showing that 53% of travelers say they plan their trip around food and drink, and Puglia is famous for its culinary scene. The two groups aim to reach tourists with offers, promotions and interesting content. “Puglia Travel Flavors” could help both companies create an emotional connection with Millennials, many of whom are food lovers and prefer to spend on experiences, such as travel, over purchasing products.
Expedia-Puglia Tourism Board together for Puglia Travel Find Your Phone Number Flavors Expedia Group Media Solutions , Expedia's in-house advertising agency, and the Puglia tourism board have launched “ Puglia Travel Flavors ,” a sub-site of Expedia that develops authentic culinary content to attract U.S. and British travelers to the region. “Puglia Travel Flavors” includes visual and video content, including a “tasting menu” quiz where users choose their desired dish and a video shows them one of Puglia's cities with its landscapes, culture and local ingredients. The platform also offers personalized travel itineraries determined by tasting menu selections and allows integration with social media and email, so users can share their itineraries. The site also includes links to social media dedicated to the region, We are in Puglia , where you can find photos, videos and information about Puglia and nearby hotels.
The campaign is supported by social media, email and display ads. Puglia travel flavors Tourism web marketing: impactful digital storytelling Expedia and the Puglia Tourism Board are embracing digital storytelling and engaging imagery to encourage bookings in the Italian region. The food-focused digital communications campaign was inspired by Expedia's internal research showing that 53% of travelers say they plan their trip around food and drink, and Puglia is famous for its culinary scene. The two groups aim to reach tourists with offers, promotions and interesting content. “Puglia Travel Flavors” could help both companies create an emotional connection with Millennials, many of whom are food lovers and prefer to spend on experiences, such as travel, over purchasing products.